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LVMH’s U.S. CEO is glad ‘pretty annoying’ quiet luxury trend has died
fortune.com/2025/05/08/lvmh-us-ceo-glad-annoying-quiet-luxury-trend-is-over
LVMH U.S. CEO Anish Melwani expressed relief over the decline of the 'quiet luxury' trend, arguing that while understated elegance has long existed within LVMH brands, the trend limited consumer expression and choice in the luxury space. As the industry shifts, European luxury brands now…
This story appeared on fortune.com, 2025-05-08 15:04:47.