Make beer dumb again: Why Americans are buying more cheap, basic beer

businessinsider.com/america-buying-more-cheap-simple-beer-expensive-craft-brewry-bust-2025-10

Millennials, I've got yet another unfortunate piece of news about aging: The craft brewery-loving IPA guy is over. Craft beer sales are declining. Nobody cares about how many ounces of hops are packed into the can or about the subtle notes of honey and chocolate in that stout anymore, if…

This story appeared on businessinsider.com, 2025-10-26 03:00:08.306000.
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