Brands are losing interest in AI influencers — but tech gains could bring a new wave of enthusiasm

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Brands are losing interest in AI influencers — but tech gains could bring a new wave of enthusiasm

businessinsider.com/brands-torn-on-whether-to-embrace-ai-influencers-or-run-2025-10

Getty Images; Alyssa Powell/BI
Brands are booking fewer campaigns with AI influencers this year, according to marketing firm Collabstr.
While some marketers skip AI creators to avoid backlash, others said they simply don't perform.
Interest in working with AI influencers may pick up as…

This story appeared on businessinsider.com, 2025-10-07 18:05:31.