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FDA targets Lilly, Novartis, BMS and more in deluge of marketing letters
fiercepharma.com/marketing/fda-targets-lilly-novartis-bms-and-more-deluge-marketing-letters
After the FDA announced it was cracking down on what it has determined to be “misleading” or “deceptive” direct-to-consumer pharmaceutical ads, the floodgates have opened.
In the first few days after the announcement, the agency publicly shared only one of what it said were thousands of…
This story appeared on fiercepharma.com, 2025-09-17 00:08:53.766000.