Nike’s tentative turnaround suggests its return to brand plan is working

digiday.com/marketing/nikes-tentative-turnaround-suggests-its-return-to-brand-plan-is-working

Nike’s turn away from its performance-led marketing strategy looks like it’s getting the 61-year-old company back on track.
The brand’s latest quarterly earnings report showed a mixed financial picture; revenues increased 1% year on year to $11.7 billion, but profits were down 31%,…

This story appeared on digiday.com, 2025-10-02 04:01:00.
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