Adidas CEO Is Worried About US Customer Backlash as Tariffs Drive Up Sneaker Prices

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Adidas CEO Is Worried About US Customer Backlash as Tariffs Drive Up Sneaker Prices

observer.com/2025/07/adidas-price-increase-trump-tariff

If you’re shopping for Sambas, Gazelles, or Superstars in the U.S., prepare to pay more thanks to the Trump administration’s tariffs. “The latest indications of tariffs will directly increase the cost of our products in the U.S.,” Adidas CEO Bjørn Gulden told analysts yesterday (July 30)…

This story appeared on observer.com, 2025-07-31 13:26:16.