Betting all your chips on EVs is a ‘dead end,’ BMW tells shareholders: ‘That should be obvious by now’

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Betting all your chips on EVs is a ‘dead end,’ BMW tells shareholders: ‘That should be obvious by now’

fortune.com/2025/05/15/bmw-tesla-betting-all-your-chips-on-evs-is-a-dead-end

BMW's chief executive Oliver Zipse felt his company's reluctance to jump on the EV bandwagon has been vindicated even as he prepares to launch his first of several models underpinned by an platform built from the ground up for EVs. “We took a clear stand on this, even in the face of…

This story appeared on fortune.com, 2025-05-15 16:49:53.