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South Korean beauty brands bet boom in U.S. demand outlasts tariff pain
japantimes.co.jp/business/2025/06/05/companies/korean-beauty-startups-us-tariff
The startups are expanding their bricks-and-mortar presence in the world's biggest consumer market, confident their mass appeal will offset tariff costs.
This story appeared on japantimes.co.jp, 2025-06-05 05:11:00.