‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative

digiday.com/marketing/production-is-a-big-topic-right-now-with-ai-moving-beyond-media-publicis-turns-toward-creative

In ad circles most of the AI chatter has centered on media — how it’s bought, sold and optimized. But the conversation is starting to shift. According to Publicis Groupe CEO Arthur Sadoun, creative is now coming into focus.
“Production is a big topic right now,” he told analysts on…

This story appeared on digiday.com, 2025-07-18 04:01:00.
The Entire Business World on a Single Page. Free to Use →