Adobe Plans to Acquire Semrush to Add GEO Capabilities

pymnts.com/acquisitions/2025/adobe-plans-to-acquire-semrush-to-add-geo-capabilities

Adobe plans to acquire Semrush to add that company’s generative engine optimization (GEO) capabilities to Adobe’s range of tools for marketers.




The companies’ definitive agreement for the acquisition includes a total equity value of $1.9 billion, they said ina Wednesday (Nov. 19)…

This story appeared on pymnts.com, 2025-11-19 15:50:48.
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