JCPenney bets its future on big-name fashion at affordable prices

thestreet.com/retail/jcpenney-bets-its-future-on-big-name-fashion-at-affordable-prices

In recent years, at least since its 2020 bankruptcy filing, JCPenney has lacked a real identity. Yes, the brand had a focus on value, but its merchandise mix lacked any sort of differentiator.
Aside from a line by football player and television host Michael Strahan, JCPenney seemed to…

This story appeared on thestreet.com, 2025-10-02 15:03:00.
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