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HBO Max is getting into thumbnail testing — 9 years after Netflix
businessinsider.com/hbo-max-ab-thumbnail-testing-netflix-youtube-2025-7
HBO Max plans to start testing different photo thumbnails for movies like "Sinners," starring Michael B. Jordan.
Warner Bros.
Warner Bros. Discovery plans to do A/B testing on HBO Max's photo thumbnails, two employees told BI.
Netflix revealed its A/B thumbnail tests nine years ago, and…
This story appeared on businessinsider.com, 2025-07-18 13:18:46.