Google Faces Potential Ad Business Split As DOJ Pushes For AdX, DFP Divestiture

benzinga.com/25/05/45215631/google-faces-potential-ad-business-split-as-doj-pushes-for-adx-and-dfp-divestiture

On Monday, the U.S. Department of Justice proposed that Google, owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), be required to divest two major components of its advertising empire: the AdX advertising exchange and the DoubleClick for Publishers (DFP) ad server.
What Happened: The…

This story appeared on benzinga.com, 2025-05-06 09:52:59.
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