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Marketers and agencies grapple with divisions over who controls retail media spend
digiday.com/marketing/marketers-and-agencies-grapple-with-divisions-over-who-controls-retail-media-spend
Executive dysfunction behind the scenes at brand advertisers is making it harder for them to track and direct retail media investments.
The segment is one of the fastest growing areas of investment (accounting for over $140 billion of global ad spend, per eMarketer) and has provided a…
This story appeared on digiday.com, 2025-03-11 04:01:00.