Hype AI or hide it? CEOs are walking a tightrope

businessinsider.com/ai-messaging-backlash-duolingo-shopify-controversy-2025-5

Getty Images; Chelsea Jia Feng/BI
Duolingo is the latest company to spark backlash over its CEO's excitement about AI.
Investors and Wall Street love hearing about companies' ambitious AI plans, but many customers hate it.
Ultimately, this may just be a messaging problem.
Imagine you're…

This story appeared on businessinsider.com, 2025-05-21 09:31:01.
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