Southwest’s C.E.O. on Why Now Is the Time for Bag Fees and Assigned Seats

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Southwest’s C.E.O. on Why Now Is the Time for Bag Fees and Assigned Seats

nytimes.com/2025/07/06/business/southwest-bags-seats-bob-jordan.html

Bob Jordan recently introduced major changes to the way the low-cost airline works, which caused a stir among loyal fliers and left them wondering what sets it apart from competitors.

This story appeared on nytimes.com, 2025-07-06 09:00:28.