David Bars Have Had Breakout Success. Can the Protein Craze Last?

nytimes.com/2025/07/27/business/david-protein-bars.html

The David bar’s breakout success is proof that, in our culture of optimization, one macronutrient is king. But can the protein craze last?

This story appeared on nytimes.com, 2025-07-27 09:00:38.
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