I'm opening a gourmet grocery store in New York City that's gone viral. Here's how I use TikTok to test menu ideas

businessinsider.com/meadow-lane-gourmet-grocery-store-nyc-opening-marketing-strategy-tiktok-2025-7

Meadow Lane is a gourmet grocer opening in New York City.
Daniel Terna for BI
Sammy Nussdorf is opening up a gourmet grocery store in New York City called Meadow Lane.
He has 111,000 followers on TikTok, where he promotes the store and tests prepared food menu items.
Meadow Lane aims to…

This story appeared on businessinsider.com, 2025-07-15 09:55:01.
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