Swatch pulls ‘slanted eye’ ad after backlash in China

theguardian.com/world/2025/aug/18/swatch-slanted-eye-ad-backlash-china

Calls for boycott after Swiss watchmaker becomes latest western brand accused of racist imagery
The Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of racism and calls for a boycott on…

This story appeared on theguardian.com, 2025-08-18 08:50:48.
The Entire Business World on a Single Page. Free to Use →