Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about future of media planning

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This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
Much of the chatter at Cannes Lions last week (heard and overheard by my colleagues) fixated on AI’s ability…

This story appeared on digiday.com, 2025-06-23 04:01:00.
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