Spotify Will Double Down on Podcast and Audiobooks as Music Streaming Plateaus

observer.com/2025/07/spotify-capture-15-percent-world-expands-beyond-music

A staggering 3 percent of the world’s population now subscribes to Spotify. But the Stockholm-based streaming giant isn’t satisfied. Besides revamping its struggling advertising business and enhancing its music offerings with A.I. features, Spotify is betting that non-music content—like…

This story appeared on observer.com, 2025-07-29 18:22:55.
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