Western brands still carry cachet in China’s lower-tier cities. So that’s where they’re going now

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Western brands still carry cachet in China’s lower-tier cities. So that’s where they’re going now

marketwatch.com/story/western-brands-still-carry-cachet-in-chinas-lower-tier-cities-so-thats-where-theyre-going-now-2d1cc2c3

As megacities slow, multinationals from Starbucks to Skechers are chasing growth in China’s inland cities, where brand loyalty is strong and competition is thinner

This story appeared on marketwatch.com, 2025-07-14 16:15:00.