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New name but same old struggles for Boohoo

theguardian.com/business/nils-pratley-on-finance/2025/mar/11/new-name-but-same-old-struggles-for-boohoo

Rebrand to Debenhams won’t solve the company’s issues – the retailer may simply have already had its day in the sun
Boohoo rebrands as Debenhams amid drop in sales of youth labels
“Debenhams is back,” proclaimed the online retailing group formerly known as Boohoo. Unfortunately, its…

This story appeared on theguardian.com, 2025-03-11 18:24:18.
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