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Forget about the tech, OpenAI and Perplexity are brands too
digiday.com/marketing/forget-about-the-tech-openai-and-perplexity-are-brands-too
AI companies keep forgetting they’re brands — and it’s costing them.
A week apart, OpenAI and Perplexity reminded everyone that in 2025, AI isn’t just about technology. It’s about brand. From user outrage over latest updates to theatrical headlines for attention — the fallout has been…
This story appeared on digiday.com, 2025-08-15 04:01:00.