Rethink ROI: When Accuracy Matters, Integrated, AI-Backed Tools Measure Up

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Rethink ROI: When Accuracy Matters, Integrated, AI-Backed Tools Measure Up

forbes.com/sites/google-ads/2025/05/19/rethink-roi-when-accuracy-matters-integrated-ai-backed-tools-measure-up

Today's leading companies are implementing AI-backed technology powered by rich first-party data to better understand their campaign’s performance and more accurately predict the impact of future media investments.

This story appeared on forbes.com, 2025-05-19 15:00:00.