Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future

digiday.com/media-buying/ad-tech-briefing-alphabets-q2-hints-at-ad-techs-declining-profile-in-googles-future

Google-parent Alphabet was the first large platform business to issue earnings in the current round of quarterly calls, with the latest disclosure indicating the online ad giant’s core priorities. More tellingly, the subsequent line of questioning from equities analysts hints at what…

This story appeared on digiday.com, 2025-07-29 04:01:00.
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