Creators pivot as brands’ spending goes into ‘freeze mode’

digiday.com/marketing/creators-make-pivots-as-brands-spending-goes-into-freeze-mode

Starting in March, parenting creator Tina Cartwright heard from three brand partners that they would be halting or pulling upcoming campaign spending (around Mother’s Day, for example), citing “budget freezes” and “tightening budgets” in the face of tariffs being imposed by the Trump…

This story appeared on digiday.com, 2025-04-30 04:01:00.
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