In Graphic Detail: AI platforms are driving more traffic — but not enough to offset ‘zero-click’ search

digiday.com/media/in-graphic-detail-ai-platforms-are-driving-more-traffic-but-not-enough-to-offset-zero-click-search

Two trends are emerging in the world of AI and search: AI platforms are sending more traffic to publishers’ sites, while Google’s AI Overviews is reducing click-throughs across more search queries.
Recent data is helping to show the impact of AI tools and features on the search landscape…

This story appeared on digiday.com, 2025-07-10 04:01:00.
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