Media Buying Briefing: Q4 wobbles a bit, and buyers wonder how it will affect 2026 spending

digiday.com/media-buying/media-buying-briefing-q4-wobbles-a-bit-and-buyers-wonder-how-it-will-affect-2026-spending

It seems mixed signals are all over the place in the fourth-quarter ad marketplace, with some media buyers reporting a recent drop off in ad spend from a number of categories, while others acknowledge a slowdown but not of any amount that rings alarm bells for 2026. One chief media…

This story appeared on digiday.com, 2025-11-17 05:01:00.
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