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How taking a unified campaign approach helps brands outperform benchmarks
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Chris Feo, Chief Business Officer, Experian Marketing Services
Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns — all while navigating tighter budgets, shifting privacy expectations and fragmented technology stacks.
Despite having a recent…
This story appeared on digiday.com, 2025-06-18 20:45:18.