73% of Gen Z Identify as ‘Reactors’ in New Study

pymnts.com/consumer-finance/2025/73percent-generation-z-identify-reactors-new-study

A shift is underway in how consumers in the United States manage their finances, and high earners are increasingly exhibiting reactive money habits.
The PYMNTS Intelligence report “The Financial Management Divide: Planners vs. Reactors” surveyed 2,878 U.S. consumers between Jan. 8 and…

This story appeared on pymnts.com, 2025-05-29 08:00:32.
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