How Lululemon’s Anti-Dupe Lawsuit Became Free Marketing for Costco

businessoffashion.com/briefings/retail/how-lululemons-anti-dupe-lawsuit-became-free-marketing-for-costco

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Trademark lawsuits are nothing new in fashion, but Lululemon’s latest claim against American retailer Costco strikes a very au courant nerve.
The activewear giant is suing Costco, the American retailer…

This story appeared on businessoffashion.com, 2025-07-05 13:37:32.822000.
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