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E.l.f. Buys Hailey Bieber’s Rhode Cosmetics Brand in $1 Billion Deal
wsj.com/business/retail/hailey-bieber-elf-rhode-cosmetics-deal-7e28993cThe agreement unites two brands that are popular with Gen Z and helps the buyer diversify its supply chain outside of China.
This story appeared on wsj.com, 2025-05-28 20:10:00.