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Measurement is the word defining retail media right now
digiday.com/marketing/measurement-is-the-word-defining-retail-media-right-now
Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses.
That was a clear theme of Digiday, Modern Retail and Glossy’s Retail Media Advertising Strategies event in New York City on Sept. 10. Representatives from many…
This story appeared on digiday.com, 2025-09-16 04:01:00.