Avoid Win-Lose Negotiations: When Discounts Close The Deal, But Crush The Business

forbes.com/councils/forbestechcouncil/2025/05/20/avoid-win-lose-negotiations-when-discounts-close-the-deal-but-crush-the-business

The lack of uniform, consistent pricing approaches at software companies usually creates a cycle of drawn-out, win-lose negotiating matches.

This story appeared on forbes.com, 2025-05-20 12:00:00.
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