Why SEGA’s Sonic the Hedgehog is Partnering with Red Bull

inc.com/ben-sherry/why-segas-sonic-the-hedgehog-is-partnering-with-red-bull/91191738

The Sonic brand now generates over $1 billion in retail revenue per year from licensing alone.

This story appeared on inc.com, 2025-05-21 16:00:00.
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