Sephora unveils new brand partnership Gen Z will love

thestreet.com/retail/sephora-unveils-new-brand-partnership-gen-z-will-love

It started with a phone case. Not a designer one, not a limited edition, not even one that's particularly functional. Just a beige lip gloss holder with Rhode’s barely-there branding —and a waitlist of more than 200,000 people.
I’ll admit it...I had no idea what Rhode even was.
As a…

This story appeared on thestreet.com, 2025-05-24 13:03:00.
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