From Starbucks to Smoothie King, restaurants seek to cash in on consumers' protein frenzy

cnbc.com/2025/08/09/restaurants-starbucks-smoothie-king-first-watch-protein.html

Restaurant chains are joining in on the protein frenzy, hoping to encourage diners to pay more for extra macronutrients during a time when many consumers aren't spending as much.
From "gym bros" to users of GLP-1 drugs like Ozempic, many Americans are trying to add more protein to their…

This story appeared on cnbc.com, 2025-08-09 12:00:01.
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