China cosmetics brands target growing Southeast Asian market

asia.nikkei.com/Business/Consumer/China-cosmetics-brands-target-growing-Southeast-Asian-market

JAKARTA/SINGAPORE/SHANGHAI -- Chinese beauty brands are expanding their footprint in Southeast Asia, taking aim at a market expected to reach nearly $15 billion driven by rising incomes.
More than 300 viewers tuned in to a recent TikTok livestream pushing such products as foundation and…

This story appeared on asia.nikkei.com, 2025-02-25 23:05:53.930000.
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