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Manchester City’s record £1bn deal with Puma and the value beyond bottom line
theguardian.com/football/2025/jul/22/manchester-city-record-kit-contract-puma-football-finance
The 10-year contract is worth £1bn but it has also opened the door to increase the club’s global profile with other lucrative partnerships
Manchester City had a billion reasons to celebrate the new kit deal with Puma announced last week, yet beyond the bottom line the value of the…
This story appeared on theguardian.com, 2025-07-22 07:00:48.