Manchester City’s record £1bn deal with Puma and the value beyond bottom line

theguardian.com/football/2025/jul/22/manchester-city-record-kit-contract-puma-football-finance

The 10-year contract is worth £1bn but it has also opened the door to increase the club’s global profile with other lucrative partnerships
Manchester City had a billion reasons to celebrate the new kit deal with Puma announced last week, yet beyond the bottom line the value of the…

This story appeared on theguardian.com, 2025-07-22 07:00:48.
The Entire Business World on a Single Page. Free to Use →