Ad Forecaster Cuts Industry Outlook as Trade Upheaval Risks Five-Year ‘Chilling Effect’

wsj.com/articles/ad-forecaster-cuts-industry-outlook-as-trade-upheaval-risks-five-year-chilling-effect-ebf4e833

WPP Media now sees global ad industry growth of 6% for this year, down from its prior forecast of 7.7%, excluding U.S. political spending.

This story appeared on wsj.com, 2025-06-09 23:00:00.
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