Google’s YouTube overtures gain traction among marketers refocusing on brand investments

digiday.com/marketing/googles-youtube-overtures-gain-traction-among-marketers-refocusing-on-brand

YouTube has been making overtures to agencies and brand advertisers in the hope they’ll increase their media investments with the Google-owned video platform.
The platform’s execs have been underlining YouTube’s new position at the top of the TV pyramid in conversations with media…

This story appeared on digiday.com, 2025-07-16 04:01:00.
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