Barbie's about to get a brain — and it's powered by OpenAI

businessinsider.com/mattel-partners-openai-chatgpt-ai-toys-2025-6

Mattel, the maker of Barbie, is teaming up with OpenAI to bring artificial intelligence to its iconic toy brands.
Vincenzo Izzo/LightRocket via Getty Images
Barbie's parent company Mattel has teamed up with OpenAI.
While details are still under wraps, the first AI-powered product is…

This story appeared on businessinsider.com, 2025-06-13 04:11:43.
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