Hyatt Targets Upscale Travelers Seeking Locally Rooted Stays With New Brand

benzinga.com/news/travel/25/05/45700259/hyatt-targets-upscale-travelers-seeking-locally-rooted-stays-with-new-brand

Hyatt Hotels Corp. (NYSE:H) unveiled Unscripted by Hyatt on Friday, a new brand targeting upscale travelers who value locally rooted, authentic experiences. The collection-style model allows each property to retain its distinct identity while aligning with Hyatt’s signature quality and…

This story appeared on benzinga.com, 2025-05-30 16:52:36.
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