How a former Amazon engineer turned a 14-year-old baby registry into a $500 million business

fortune.com/2025/06/24/babylist-registry-founder-retail-500-million-sales

Growing up. Natalie Gordon started the baby registry Babylist in 2011 to serve customers like her. A former software engineer for Amazon, she was about to have her first child and started building a registry that met her needs. That helped Babylist distinguish itself as a destination for…

This story appeared on fortune.com, 2025-06-24 13:02:26.
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