Fragmentation, Fraud, And Measurement Gaps Remain Biggest Obstacles For Connected TV, Says Technologist Tal Melenboim

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Fragmentation, Fraud, And Measurement Gaps Remain Biggest Obstacles For Connected TV, Says Technologist Tal Melenboim

benzinga.com/markets/tech/25/08/47173538/fragmentation-fraud-and-measurement-gaps-remain-biggest-obstacles-for-connected-tv-says-technologist

The rapid growth of connected TV (CTV) is reshaping advertising, but industry veteran Tal Melenboim warns that structural hurdles in measurement, identity, and fraud remain key obstacles to unlocking its full potential.
In an interview with Benzinga, Melenboim, a serial entrepreneur with…

This story appeared on benzinga.com, 2025-08-16 19:46:07.