Why everyone’s obsessed with this 'boring' skin care brand

thestreet.com/retail/why-everyones-obsessed-with-this-boring-skin-care-brand

I’ve tried the fancy stuff. The moisturizers that come in frosted glass jars with gold foil lids. The ones that cost more than a pair of shoes.
For years, I chased the hype. The serums that go viral on Instagram, the clean girl brand your favorite model swears by, the $100 moisturizer I…

This story appeared on thestreet.com, 2025-07-17 21:37:00.
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