Lenders Turn Perks Into Power for Subprime Customers

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Lenders Turn Perks Into Power for Subprime Customers

pymnts.com/credit-cards/2025/lenders-turn-perks-into-power-for-subprime-customers

Watch more: Dignity Over Data Is Writing a New Playbook for Subprime Credit

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Underwriting innovations have credit down to a science.
Artificial intelligence scoring models, complex eligibility criteria and risk-based segmentation have drilled into the minute…

This story appeared on pymnts.com, 2025-08-11 08:02:15.