The Trade Desk lifts the lid on Deal Desk a ‘hub for PMP management’

digiday.com/media-buying/the-trade-desk-lifts-the-lid-on-deal-desk-a-hub-for-pmp-management

The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem.
Deal Desk’s official announcement is expected imminently, although Will Doherty, svp inventory development, The Trade…

This story appeared on digiday.com, 2025-06-04 21:07:00.
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