X’s ad business improved under departing CEO Linda Yaccarino, but it’s still tough times ahead

techcrunch.com/2025/07/09/xs-ad-business-improved-under-departing-ceo-linda-yaccarino-but-its-still-tough-times-ahead

Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she did manage to make an impact on the social network’s ad business, new data from ad intelligence firm Guideline shows. Yaccarino will be leaving X in a better…

This story appeared on techcrunch.com, 2025-07-09 19:41:09.
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